BamaDigital | Technology By Design | 256.338.8383 | 334.478.0478

Business Name *

Contact Name *

Address *

City *

State *

ZIP *

Primary Phone *

Secondary Phone

Fax

Cell

Website Address

Email Address

Business Description *

Number of Years in Business *

Number of Employees

Number of Customers

How did you hear about BamaDigital? *

Gender, age, geographic location (very important), cultural considerations *

Characterisitics *

What major need or desire does your customer have that your business can alleviate or address? *

What solutions they are looking for? *

What motivates and inspires this audience? *

List the main products or services and the solution they offer your customers. *

Purpose of Website (check all that apply) Sell products via e-commerce/shopping cart
Generate leads for sales rep follow-up
Provide an electronic portfolio of your products, services, or work
Upgrade your company's/product's image
Promote membership/sign up members to build relationships
Educate customers and offer a library of information
Provide a discussion forum for like-minded people
Allow visitors to search your inventory or see product options
Offer product demonstrations, seminars, or training materials
Other
*

Business marketing and sales goals for your website (check all that apply) Cultivate more customers
Focus on selling more products and/or services to existing customers
Grow specific products or product lines
Launch a new product or service
Reinforce/support other marketing efforts (not serving as the main marketing outlet)
Other
*

Example 1 | Company Name *

Example 1 | Website Address *

Example 1 | Reasons you like this site? *

Example 2 | Company Name *

Example 2 | Website Address *

Example 2 | Reasons you like this site? *

Example 3 | Company Name

Example 3 | Website Address

Example 3 | Reasons you like this site?

Company 1 | Name *

Company 1 | Website Address *

Company 2 | Name *

Company 2 | Website Address *

Company 3 | Name

Company 3 | Website Address

If you currently have a website, what is the main need for a redesign?

What is your time frame for launching a new website? *

What are the budget expectations for this project? *

Who is available in your company to work with the web team? *

Who will be making decisions and signing off on the various stages of the website development? *

What is the domain name of your current website?

What are your "wish list" items or a rough draft of what you envision for your new website?

Business Plan | Do you have a written business plan that our web team can utilize for information about your business? Yes No

Marketing Plan | Do you have a written marketing plan that our web team can utilize? Yes No

Please provide a product and/or service list including the main services and/or products your company makes, provides, or offers.

Please list any current marketing materials or media plans you may have.

Please provide your branding guidelines regarding the company rules on the use of logos, colors, etc. Your brand is the image or perception you build in your prospective customer's minds. It is the combination of the identity graphics (logos, colors), messages, tangible products, and intangible experiences that your company presents to your audience again and again.

Please describe the current, competitive climate for your business.

What barriers does your business have to overcome? What might prevent customers from making a purchase? (Cost, unawareness, selection?)

What marketing efforts have worked? Not worked?

ESSENTIAL | What is the main UNIQUE benefit or solution that only your product or service can offer? (This is the USP or Unique Selling Propostion / Unique Solution Proposition

List the key features of your service.

List the key benefits that those features deliver to customers.

ESSENTIAL | What keeps prospects up at night? (What is the #1 pain that they are hoping to alleviate?)

What is your Big Promise? (What is it that you are promising your product will do?)

What is the single most important benefit message or offer for the target audience? (in one sentence)

ESSENTIAL | How does your big promise solve the prospect's #1 pain? What are you really selling? (Example: You are not selling grass seed or even a greener lawn; you are selling the pride of the home with very little work or expense.)

What is the support for the key messages, the proof or "reasons to believe" - (testimonials, endorsements, case studies, product specifics, etc.)

What are the obstacles and objections that need to be overcome for success? For example, are you asking your audience to switch brands? Try something new? Try something unknown?

Who / What are the competitors to your product / service you are offering?

What competitive considerations need to be taken into account for the messages on your website?

What is the tone or "voice" to be conveyed in your messages? (serious, light-hearted, fun, practical)

Does your audience know you? Yes No

ESSENTIAL | What key words do your target customers use in search engines (Google) to find what you offer?

What is the call to action? How can the audience respond to (phone / email / web / mail / fax)?

What company contact information is to be used?